JESSICA FERRIER

Jessica Ferrier, the visionary behind Kaleidoscope Apothecary, has taken the legacy of her family business, Magical Delights, and infused it with a fresh, vibrant energy that reflects both tradition and innovation. With over 30 years of experience in crafting beautiful crystal jewelry, Jessica and her family have created a brand that is both a tribute to their roots and a new chapter in their journey.

Kaleidoscope Apothecary is more than just a store; it’s a destination in Onalaska, WI, where the art of jewelry-making meets the magic of nature. The business began in the living room of their home in Wausau, WI, where the family first started making kaleidoscopes and magic wands. Over the years, friends and family have come and gone, contributing to the evolving designs that are now the hallmark of Kaleidoscope Apothecary. Each piece of jewelry, whether it’s a bracelet, pendant, wearable wand, or the uniquely crafted “finger bracelets,” is one-of-a-kind, made with semi-precious gemstones, crystals, sterling silver, and 14k gold fill metals. The process of creating these pieces is intricate and requires great skill—something that can only be mastered through years of practice.

As the exclusive retail location for Magical Delights in the Midwest, Kaleidoscope Apothecary proudly offers these unique, handcrafted pieces, but the store is much more than a jewelry shop. Jessica’s vision extends to a wider array of offerings, including a selection of gems and minerals, tropical and native plants, and a variety of cold-pressed organic juices, smoothies, and teas. It’s a place where art, nature, and nourishment come together to create a truly enchanting experience.

Jessica’s passion for supporting the local community is also evident in Kaleidoscope Apothecary’s commitment to showcasing the work of other local artists and artisans. The store is a celebration of real things made by real people, all crafted with love and intention. It’s a space where the creativity of the community is nurtured and shared, adding to the vibrant tapestry of the Driftless Region.

Setting up shop in Onalaska, WI, has been a journey of discovery for Jessica and her team. The process of bringing Kaleidoscope Apothecary to life has been filled with learning experiences, and the excitement of watching the store unfold has been deeply rewarding. The shop’s unique combination of plants, rocks, art, and juice might seem unconventional, but to Jessica, it felt like the right thing to do—perhaps inspired by a touch of magic guiding her along the way.

Kaleidoscope Apothecary aims to provide not just physical nourishment through its nutritional drinks but also to nurture the mind and spirit with artfully inspired creations. It’s a place where nature’s beauty is celebrated in all its forms, and where visitors can find both inspiration and sustenance.

Jessica and the team at Kaleidoscope Apothecary are excited to welcome you to their store, where every visit is an opportunity to explore, discover, and be enchanted. They look forward to meeting you and sharing the magic that has been a part of their journey for so many years.